5 Reasons Why Newsletter Marketing Still Works

Many website owners question if newsletter marketing still provides the same benefits that it has in the past. In an age of spam filters and email weary Internet users, it may seem that email marketing is less effective than it once was. This couldn€t be further from the truth. In fact, newsletter marketing is alive and well, and if your company isn€t using it, you could be giving up precious sales. Following are 5 reasons why newsletter marketing still works.

1. Newsletter marketing is the most cost effective type of advertising Traditional advertising can include a range of activities, from television ads to postcard mailings. All of these advertising mediums can be extremely effective, but they tend to be very expensive. Newsletter marketing can be done effectively for very little out of pocket cost. What little cost there is will often be offset by the sales or leads the newsletter generates.
2. Email marketing builds loyalty and confidence in your brand It€s no secret to business owners that it€s easier to keep a current customer than it is to attract a new one. By sending your customers regular newsletters, you are helping to strengthen the relationship you already have with them.
3. Newsletters are the fastest way to reach your customer base Because email is instant, it is the fastest way to reach out to your customers. With a newsletter, you can decide to offer a special promotion to your customers at any time of the day or night, and within seconds, your offer will be sitting in their in-box. There are very few other types of marketing that can produce such immediate results.
4. Newsletters are the perfect way to achieve targeted marketing Newsletter software or providers normally allow you to segment your subscribers into different groups. This segmenting can be an effective way to selectively target certain customers for different promotions. You can also use this segmenting as a way to split test offers to determine which offer produces the best results.
5. Newsletters help gain new customers While it€s certainly true that it€s easier to retain customers than it is to obtain new ones, newsletter marketing gives you the ability to attract new customers as well. Perhaps you€ve had visitors to your website that aren€t completely sold on your product or service. By using a newsletter, you can let these potential customers get to know you. As they learn more about your brand, and you begin to establish trust, they will be more likely to become customers in the future.

While many cynics feel that newsletter marketing has passed its prime, the truth is that done correctly, newsletters can be a powerful way to strengthen your brand, develop relationships with your current customers, and market to new ones.