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Search Engine Optimisation

Search Engine Optimisation

Think about your ideal customers.

What words or phrases would they most likely type into a search engine if they were looking for the product or service that you offer?

In Google “speak”, what you’ve just created is called a list of “keywords”.

And they play a critical role in generating business for your site.

Websites: The Reasons They’re Invisible

Unfortunately many businesses have learned this lesson the hard way. Often, they’ve spent thousands of dollars on their site with the expectation of customers flooding through the door.

But days turn to weeks turn to months and…nothing happened.

Why? 

Because the site was not “optimised” for the search engines to find those keywords.

Websites: How to Get Found by the Search Engines

At Oolybooly, we hate websites that lie dormant. That’s why when we talk websites with you, you can be sure that optimising your site through a variety of means (free and paid) will always be part of any discussion we have about helping you with your website.

Whether you’re:

  1. About to build a new website, or
  2. Disappointed with the results you’ve been getting with your existing website

call Simon Eder at Oolybooly today on 0420 765 082.

At Oolybooly, we’re as much about building a business for your website as we are about building a website for your business.

Why Search Engine Optimisation is Not Optional for Modern Websites

With the introduction of the Internet, communication has become faster and information is only a click away. Smart business owners have come to realise that the Internet is also a great way to attract new customers and promote their brand name. A great web design is only the beginning for a successful business website. As competition heats up across all markets, search engine optimisation is not optional for today’s modern websites.

Search engine optimisation, often referred to as SEO, is a process used to improve a website’s natural search engine ranking for specific keywords and topics a business wants to be found for. Why is it so important? Without proper SEO, it’s likely that your website won’t rank highly in the search engines, and potential customers will have a harder time finding your site.

The fact is that most search engine users will only look at the first page of results returned for their search. Many will only consider the top 4 or 5 results. If your website isn’t listed in the top 10 results for your given keywords, you are losing out on a lot of traffic and, more importantly, sales. Unfortunately, those sales are probably going to your competitors that have made SEO a priority. Therefore, it’s vital to make search engine optimisation a top priority on your website’s to-do list.

Search engine optimisation requires both on and off page strategies to be successful. On page optimisation strategies include using appropriate page titles, proper meta tag optimisation, and creating content with targeted keyword phrases. Off page search engine optimisation primarily consists of obtaining links to your site from other high quality sites.

If this sounds like a lot of work, it is. Each search engine has its own system for ranking pages. These systems, known as algorithms, take several factors into consideration when determining how relevant a website is to the search terms being used. These algorithms are an ongoing process and are changed on a continual basis.

One of the best ways to ensure that your site is highly optimised for search engines, and well positioned in the rankings, is to enlist the aid of a qualified search engine optimisation company. An SEO company will work with you to determine what keyword phrases your business should be targeting, and set in motion a plan of action to take your website to the top of the search engine results.