Even if you have a WordPress blog, chances are that, like most of them, they're not formatted so that search engines can catalog them. Here are several methods to making your WordPress blog visible to search engine databases.
1. All of your posts will have a "permalink," which is a permanent URL; ensure that they have the best SEO setup you can possibly give it. It won't happen automatically, but you can change some settings around by going to WordPress and accessing the Permalinks menu on the dashboard; once there, give each page a custom URL. Once you do this, your post will show up in the link itself, instead of a random series of numbers.2. Get the All In One SEO Pack Installed - this will let you put meta descriptions, keywords, and custom titles on all of your posts, making them more easily categorized by search engines.
3. Include a low competition long tail keyword phrase in all of your posts, which will require a little homework to determine which keyword to use for that post. Google's AdWords Keyword tool is perfect for finding a specific keyword phrase that won't be rivaled by many other sites or blogs. Go for a number of searches in the hundreds each month before the phrases that get searched in the thousands. Each blog post you submit should have a different phrase, which should be interspersed throughout the post itself, as well as in the title.
4. Social Bookmarking is your friend - use Digg or StumbleUpon to bookmark your blog posts to make them more visible. OnlyWire and SocialMarker are great services that can put your website on all the major bookmarking sites simultaneously, which is great news for your blog. Your blog posts will have more traffic with this strategy, as well as increase the number of backlinks to it.
5. Make sure your home page is perfect - It's likely that more people will see your home page than anyone else, so ensure its readibility and appeal. Optimize the home page so that you can get more people visiting your site. Google AdWords is, again, perfect for researching keywords that you can put on your home page that will draw people interested in your specific topic to your website's home page. Don't get keywords that are too common, as your site could lose out to older, more successful blogs. Once you have a good keyword phrase, put it in the meta description, the title, and pepper it throughout your post for maximum visibility.
6. Get the Google XML Sitemaps plugin installed - This will help you get search engines to put more pages of your blog in their rankings, increasing the number of times your site is ranked. Using this plugin, your blog will have a sitemap that can help organize your pages.
7. Get backlinks for your site - The best way to get your ranking higher is to accumulate back links. You'll have a much harder time getting a substantial number of people to see your website from search engines. By doing press releases, social bookmarking, directory submission, posting on forums, blog comments, and link exchanges among other methods, you'll leave trails leading to your blog.
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