A web page that gathers leads for people is called a squeeze page. Squeeze pages are used to market a product to anyone who visits it, outlining the benefits or services of the thing they're selling; after that, the customers go to a landing page to actually purchase the product or service. A lot of times, free incentives will coerce the buyer to submit their contact information, so that the online marketers have it for future use.
If you're looking to make money through your landing page by creating a squeeze page for it, you need to included some important elements to the page to get people to do the things you want, like getting their contact information in exhange for a free gift so your opt-in conversion rate is increased. Some of the components of a wonderful squeeze page that will give you high conversion rates are:1. Intriguing Headline - Your visitors will assess your squeeze page at a glance, so you have to make sure their attention is focused on you and your product with something that will catch their eye. The headline is the first thing they will see. If that doesn't keep them at the page long enough to get them interested, you won't get that customer. As a result, you should think long and hard about what you should put in the headline of your squeeze page.
2. Advantages of Your Product - If the intriguing headline got their attention, it's time to further their interest in the product. Don't go into too much detail on the actual product or service, just talk about how it will benefit them to enter their contact information in order to get more information on that product they seem to want. Keep it simple, as paragraphs of text will just bore and perplex your audience; use a bullet form if it's appropriate.
3. Urge Them to Sign Up - Your squeeze page's goal is getting the contact information of potential customers for the small price of a free gift. Instruct them as to the steps they have to take to receive the product of service you are marketing. A strong call to action, such as "To get this free report, submit your name and email address here" will urge them to do it in order to get the product they've read about.
4. Opt-in Form - Put this near the top of the page, so your visitors don't have to scroll to see it immediately. Always put it right below your call of action, so they can know just where to input their contact information.
5. Email Them The Link - Make sure that the visitors have to put an accurate email address down so they can receive their gift, so just send the link to their email; if you put it up as a link on your page, anyone can enter whatever string of letters they want to make up an email address just to get the gift.
6. Statement of Discretion - Your email won't get read if people think it's junk mail, and they'll be cautious if they think that's where their email's going to. As a result, you should include a privacy agreement on your squeeze page to reassure them of your discretion.
