I Want More Customers
There was also a time that the brand that spent the most on TV, Radio, and Print advertising won and that meant money and small to medium enterprise could not win. Then came the internet that leveled the playing field and for a time you could build a website, even badly, and come up on the first page of Google, whoops sorry, Yahoo and beat the old guard because they were still "As Seen On TV".
Those days are over, big business has caught on and are throwing huge amounts at the internet and winning again. However clever companies can appear big and out manoeuvre the big companies by understanding how to leverage the internet to gain more customers. I say clever because many businesses are trying to apply old time methods to the new medium and that does not work. Clever business needs to be selective where it throws it money to get new customers. One size does not fit all, social media although powerful is not a good fit for everyone. Ignorance is no excuse and just because you do not understand the options does not mean it is going away.
To gain more customers at a lower cost you need to either know and understand the medium or find a partner you can trust to advise the best strategy. For example, today's websites have to be well thought out and include: unique content, be fast loading, a marketing strategy, have a clear purpose, standards compliant structured and coded and clear calls to action. Your old flat, static website that your uncle built is not going to beat out anyone.
There are so many more options to generate business and results vary depending on industry your are in:
- Local Search marketing -
- benefits - Restaurants, pubs, accommodation, store fronts
- Review, mobile phone apps
- benefits - restaurants, wineries, low price products
- Search engine optimization
- benefits - all business
- Newsletter marketing
- benefits - e-commerce, services,
- Paid advertising (phone, Google, Facebook)
- benefits - where you have a fixed price product or service and you can measure costs to sales generated
- Referral marketing
- benefits - everyone
- Affiliate marketing
- benefits - low cost, high sale or perceived value.
We can look at you business and recommend the best, most effective mix of strategies to get you more customers.
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