Email Marketing – 5 Ways to Get Responsive Subscribers

by: Simon Eder on

How Effective is Email Marketing?

Email marketing can be profitable for your business but it is not something that is easy to accomplish. The success of your email marketing campaign relies on the quality and size of opt-in email list. Even the most experienced marketers find it hard to develop and maintain such a list.

The following list provides tips to help you get subscribers that will engage with your list:

Know your Objective

Your potential customers won't sign up for something they don't know about. You need to remind them about the content of your emails as well as the things that they will get. For instance, if you're a retailer, sending out promotions and exclusive deals is one of the best ways to start your campaign.

Always be On Time

Consistency is one key element to achieve higher conversion rates. Make sure that you do not over-deliver messages to your customers. Send out your newsletters or subscription emails on time and with moderation.

Segment lists

Know that your customers aren't all the same. There is no such thing as one-size-fits-all customer, only diversity. This is why you need to slice and dice your email database into different segments and tailor content according to the customers' needs and interests.

Opt-in Combo

The double opt-in strategy is a technique that online marketers use to increase their responsive subscribers and get rid of those low-quality data. This technique starts by sending email verification to every subscriber and then followed by another email which contains link to confirm subscription request.

Get personal

Personalized email marketing content can help your business achieve higher click-through rates and improve overall email marketing strategy. Tracking your subscriber's activity is an excellent way to reach out to them through targeted email messages.

Need help building your list? Visit us at www.oolybooly.com.au now and get a steady stream of unique, high-quality, opt-in prospects!

Mobile Marketing - 5 Tips to Generate Loyal Customers

by: Simon Eder on

Turn Your Customers into Brand Advocates

Mobile technology has completely changed the world of business by providing unlimited marketing opportunities for businesses across all industries. Smartphones and other mobile devices have amplified the chances of businesses generating brand advocates. Most of these brands have tapped into various approaches such as SMS campaigns, mobile ads, notifications, check-in offers and other mobile marketing efforts to promote brand awareness. A few of them even leverage custom apps as a way to recruit new brand advocates.

You can find tons of apps in the digital space but only a few are reliable and efficient. These select apps are designed to provide customers with relevant information in the form of blogs, whitepapers, articles and other educational content.

Here are 5 tips to utilize these apps and generate loyal customers:

Timing
Custom mobile apps are specifically designed to help businesses promote brand awareness and loyalty at the right time. That is why it is best for your business to have an app that offers informational content, as opposed to having a promotional one. Subtlety creates affinity and advocacy.
Problem resolution
One of the reasons for creating a custom app is to minimize customer complaints. If your business is aiming to create brand advocates, then you may want to focus on solving customer issues first and everything will follow.
Brand's Core Strength
Promoting advocacy is one thing, consistent brand messaging is another. Do not overfill apps with too many branding elements because it will only confuse your customers. Utilize a familiar brand characteristic that your customers can easily identify with.
A Unique Brand in the Digital Space
Custom apps enable businesses to promote specific brand elements across all customer demographics. At the same time, it makes customers' lives easier by simplifying complex concepts, ultimately creating a user-friendly environment.
Real-time Analytics
It is true that branded apps generate advocates by offering relevant information to customers but they can also help determine the level of customer interest through real-time analytics. Effectively integrating real-time analytics into the design process allows you to monitor customer behaviours and other insights which will help you improve brand awareness and advocacy.
For more ideas about mobile marketing, visit our website at www.oolybooly.com.au

Mobile Devices - 5 Tips to Address Mobile Customer Expectations

by: Simon Eder on

Mobile Technology is taking over.


In today's marketplace, the need to go mobile is clearer than ever. Businesses must look for innovative ways to address the growing demand for usability and functionality. However, this doesn't mean that you have to immediately join the bandwagon. A thorough analysis must be made to ensure proper execution of the overall mobile website campaign.

Here are five best practices we have compiled to help you launch a successful mobile website.

1.    Create a Simple Web Design
Most business owners expect their mobile sites to have the same functionality as their desktop sites. However, the sheer screen size difference makes it very hard to implement, not to mention the cost of developing and maintaining it. You have to consider that your users rely on their fingers to click links, type and search for content. According to Dennis Mink, chief marketing officer at DudaMobile:
“Where I see businesses struggling is they have this idea that they need to take their entire website and port it over to mobile. The reality is, you don't need to port your entire website over, you just need to make decisions and trim it down to the most core information that people are looking for."
It all boils down to simplicity and functionality. Think less of the design and more about addressing your customer's needs and interests.
2.    Highlight Important Information
Consumers nowadays use their smartphones to look for business information or seek out directions. Take this opportunity to create an initial landing page that contains relevant information about your brand. Remember, mobile consumers are always on the move so your site needs to respond quickly to this kind of situation.
3.    Feature calls-to-Action
Your mobile site should contain at least one or two calls-to-action. Make it easy for your customers to locate or contact your business. Your calls-to-action buttons should be large enough for them to click on. Furthermore, these navigational elements should be placed at the top of your mobile site, so customers can see it and take immediate action.
4.    Keep Sites Quick
One of the biggest contributors of bounce rate on both traditional and mobile websites is site speed. Slow speeds on mobile sites appear to be more of an inconvenience than their desktop counterparts. Imagine the anxiety of your mobile customers caused by a slow mobile site. An irate customer is the last thing you might want to have. Focus on optimizing your site's speed then move ahead to the screen size aspect.
5.    Optimize for Screen Size
Screen size affects the performance of your website. It is important to be aware of mobile devices' different shapes and sizes. For example, tablets fall into the "mobile category", despite the fact that these devices operate differently than a smartphone. You should monitor the amount of traffic you get from these devices, before deciding to fully implement a website intended for them.
Need help? Visit us now at www.oolybooly.com.au and let us take the worry out of these complicated things for you.

Social Media Marketing - 5 Questions Your Social Media Consultant Should Answer

by: Simon Eder on


Effective Social Media Management

Social media is no longer an undiscovered territory. Most businesses have already unraveled its potential to bring in more customers across all demographics. It is one of the most powerful marketing concepts to date and has kept a lot of social media experts on their toes. If you want to successfully implement a social media marketing campaign, better choose a social media consultant who knows the ins and outs of this concept.

Of course, there are many social media consultants who will claim to be experts in this field; however, only a few are the real-deal. That is why it is essential for business owners like you to gauge the capabilities of your consultants by asking these questions:

1.    How do we measure engagement?
We all want to post engaging content for our audience but how a social media consultant measures the engagement of that content is what really counts. For instance, do they weigh certain interactions like ‘shares’, more heavily than an interaction such as ‘like?’ Uncovering the answer to this question will help you measure your engagement score.
2.    Are we measuring conversions?
Measuring conversions can be complex, that is why it is imperative to know if and how a social media consultant is monitoring this aspect. Furthermore, this metric allows brands to see which particular social media prospects are likely to convert.
3.    What type of content receives the most interactions?
This question can be answered in a number of ways. However, the main goal here is to determine which content attracts more audience and drives relevant traffic. Your social media consultant should be ready to relay information about what content needs to be optimized to the content production team. In that way, content optimization will not be delayed.
4.    How do our follower numbers compare to our competition’s follower numbers?
A social media consultant's job is not only limited to managing and monitoring your social media accounts, but also keep track of your competitor's social media accounts. With this, the consultant can gain insights and develop new strategies to stay ahead of the competition.
5.    What tools do we use to measure our social success?
Using the right social media tools can further strengthen your brand presence. The internet is full of robust tools that can provide insights but picking the right one for your campaign definitely changes the ball game.

Need a certified social media marketing expert? Visit us today at www.OolyBooly.com.au!

Paid Search Marketing – 5 Paid Search No-No’s

by: Simon Eder on

Want to start your own paid search campaign?

Paid search marketing can be a powerful marketing tool if implemented and managed correctly. However, like any marketing tool, you need to develop strategies that will make it work and produce good, if not better results. Start avoiding these paid search marketing no-no’s and save yourself a headache.

1.    Utilizing a single ad from a huge ad group.
"The more the merrier" is not always the case, especially in dealing with paid search ads. Putting a large number of keywords in a single ad will not help you get a good ‘Quality Score’. In fact, most good paid search ads only contain a few keywords. Also, if you are only planning to write one ad for each ad group, you are missing a great opportunity of leveraging powerful built-in A/B testing that can add value to your marketing efforts.
2.    Bidding on branded terms. Stop wasting your money on overcrowded paid ads that have expensive clicks. You should try bidding your own brand; low cost and less competition. You never know, your competitor might bid on your branded terms.
3.    Directing traffic to your homepage. This technique may look reasonable, but it is not. Turning your homepage into an alternative landing page is not only a bad move but will also cost you your conversions. So make sure to send your visitors to a relevant landing page that offers exactly what they need.
4.    Bidding only on broad-match keywords. According to Google, broad-match is the default match type that all your keywords are assigned to if you do not specify another match type. In other words, broad-match keywords contain all the words, maybe in any order and may include other words. Broad-match keywords are expensive and should be used carefully. They are not inherently bad; they just need to be controlled using negative keywords. Finally, keep your campaign focused by bidding on phrase and exact match terms.
5.    Disregarding your paid search campaign. Every Pay per Click campaign undergoes three stages: setup, exploration, and optimization - the last stage never ends. With this in mind, you need to constantly monitor the data your campaign produces, change bid prices, and rewrite underperforming ads.

If you are not sure about running the campaign on your own, then by all means contact an expert. However, be very careful, only a few experts know the right techniques to seamlessly integrate pay per click into your existing marketing campaign. Learn more about us at www.oolybooly.com.au

Content Marketing - Tips for an effective content marketing

by: Simon Eder on

Why content marketing?

With such a huge impact on marketing, it is no surprise why content is considered by many online marketers as the ultimate marketing weapon. Search engine giants like Google, Yahoo, and Bing agree to that notion too. Otherwise, complex algorithms will not have existed. However, this concept is not something new. Your competitors already knew how valuable content is. So how do you stay ahead of the game? The answer is quite simple. Focus on the quality and relevance of your content.

Here are some simple tips on how to achieve great results with content marketing:

Think like your audience

People use the internet to look for the information they need, so approach it from a customer perspective. If you were looking for a certain product or service, what kind of content would you like to read to get more information? Do you prefer content that are funny and informative? These kinds of questions will help you identify your customers' interests and needs.

Never send marketing messages

Don't use this kind of marketing tactic. It's not effective and your readers will hate you for that. Remember, your goal is to improve their lives not complicate it.  Offer them information-rich content like tips, how-tos, and insights they can share with their peers.

Always Build Content

It simply means that you need to produce quality content that will help potential customers understand more about your products or services. Are you proud of the products you sell? Share your own thoughts as a customer. Also, never forget to acknowledge your customers who give you comments and feedback.

Do you want to run an effective content marketing strategy? Visit us today at www.OolyBooly.com.au

Social Media Marketing - Twitter for Marketing

by: Simon Eder on

How can we harness the power of Twitter?


Good question. But before we get into that discussion, let us see how Twitter evolved from a simple social media platform into a powerful marketing tool.

Today, Twitter is fast-becoming an important tool for online marketing. According to Techcrunch, the social media giant is receiving approximately 8 million unique visitors per month and about 3 million messages daily. So it is no surprise, that more and more businesses are using Twitter as a means of communicating to their prospects and customers. Now let us take a look on some of the amazing ways to use Twitter as a marketing tool.

Utilize Twitter to drive potential customers to your website.

Share your interesting content by adding website links into the tweets. If it is really buzz-worthy, your audience will start to tweet about it on their own.

Monitor your brand on Twitter.

How is your buzz level? Using Twitter's Search tool, you can search and monitor what people are saying about your company and other related brands in your industry.

Take advantage of the Twitter “Favorites” feature.

Click the little star in your Twitter stream and show the public what others think about your company. The URL for this page looks something like this: http://twitter.com/USERNAME/favorites. Example: www.Twitter.com/OolyBooly/favorites

Use Twitter to inform your audience about company events.

If your company has an upcoming event, tweet about it. Also, never forget to add a sign-up page link into one of your tweets.

Establish your business as an expert in your industry.

You need to let your audience know that their interests and needs are a top priority. Tweeting about useful and relevant information is one way to jumpstart this technique. By doing this, you are not just helping them, but also slowly positioning your company as an industry expert.

Developing your Business on Twitter?

If you are willing to take your social media marketing strategy up a notch and work toward developing a real reputation on Twitter, then visit us at www.OolyBooly.com.au.

Video Marketing - Tips to Spice Up Your Web Presence

by: Simon Eder on

Implementing a Video Strategy


If you have plans to strengthen your web presence, then a video marketing strategy is just what you need.

Not convinced?

Here is the thing: comScore studies show that 33 billion online content videos have been viewed in February alone. Furthermore, Invodo research also reveals that customers watch video content 60% of the time they are online, and 52% of these customers claim that videos make them feel at ease and confident about their purchases.

Implementing an effective video strategy will not only help your online business drive relevant site traffic, but also increase conversion rates and your social media fan base. With that said, here are some ways to spice up your online web presence a bit

Get Good Equipment

If you are serious about video marketing, ditch your webcam and consider buying high-end equipment like a HD camera or a smartphone. In addition to that, you might want to contemplate getting a robust video editing platform, such as Apple's Final Cut Pro or Adobe's Premiere Pro. Lastly, if you are having difficulties capturing sound, a decent microphone will solve this issue.

Make a Plan

Hold your horses! You need to have a plan first before putting video content out there. For instance, what is the purpose of your video? Is it to drive traffic? Or is simply just to build a better relationship with your customers? Once the purpose is known, you can then decide what type of video to use.

Write a Script

You may be adept in giving impromptu speeches, but that is not good strategy for video content marketing. You need to have a script that includes every essential piece of information for your video.

Edit Your Video

Video editing depends on a variety of aspects such as quality, content and purpose. Consider adding some effects to your video such as custom graphics or attention-grabbing transitions.

Check your Audio

Make sure your audio is consistent throughout the entire process. You might also want to add background music or sound effects to certain parts of your video.

Ask for Feedback

After the video is edited, let your colleagues check it out and listen to what they all have to say, as there might be certain things you had overlooked, like captions or additional images.

Distribute

Once the video is up, make sure that it is featured on your website and never forget to create social and email campaigns around it. By using Facebook, Twitter, Youtube and Pinterest, you can increase your audience reach and possibly go viral.

Measure

After you have uploaded your video, you can start measuring the results. Although it is standard to evaluate metrics like views, time watched and completion rates, you should also look into the traffic spikes on your site. Monitoring the devices and channels used by customers can help you create future video content and promotion strategies. Additionally, if you want to know the popularity of your video in the social media world, try analyzing popular engagement metrics such as shares, likes, comments and retweets.

For more questions about video marketing, visit us at www.OolyBooly.com.au

SEO Marketing -Tips to adapt to Google Penguin Update

by: Simon Eder on

Google Penguin


By now, you have already felt the effects of Google Penguin on your website's ranking; but no need to worry we have gathered possible ways to prevent your rankings from plummeting.
Many internet marketers today are devastated by Google Penguin and the recent changes in the search engine giant's algorithm. The Penguin update was launched in late April and has since plagued thousands of websites, businesses, and the SEO industry, in general. The major change was Google's answer to search engine spamming.
Search engine spamming employs the use of too much keywords or "keyword stuffing and cloaking", to try to trick Google(in this case) and eventually dominate in the rankings. This is a clear of violation Google's search engine optimization guidelines and is subject to certain penalties. Rest assured, by following the guidelines below, there is a great chance of surviving Google Penguin.
Tip #1: Monitor your search related traffic results. If you notice a sudden drop, make an effort to search the root cause and act on it quickly.
Tip #2: Immediately remove the spam you have created in the past. Be aware of Google's messages about your “spammy” activities, it is best to heed their warning.
Tip #3: There is such thing as too much, so never over-optimized your website. For off-page optimization you should only have adequate variation on your anchor text; if possible only 20% of target specific keywords should be used. Furthermore, make sure to have diversified backlinks on relevant contents or post; avoid at all cost, paid links which will only drain your money and put you into trouble.
Tip #4: For on-page optimization, only employ natural tags for keywords. Keyword density must appear relevant and engaging. Start by building a wide array of elements like images, videos and social media presence for your page; also consider moderating your comments.
It is not easy to recover from the dreaded Google Penguin, but not impossible. All you need is to be relentless and dedicated with what you are doing - invest time and effort. Above all, strictly follow the rules.

Social Media Marketing - Tips On How to Minimize Your Social Media Bounce Rate

by: Simon Eder on

Have you unintentionally created a social media labyrinth?


Social media marketing is no longer an untapped marketing channel. In fact, most businesses today integrate social media into their existing business strategies such as web, email and traditional marketing.
However, most online marketers still fail to see the importance of social media links and the direction they point to. This social media blunder has cost some businesses their online brand identities and many potential customers.

With that said, here are some tips on how to minimize your social media bounce rate:

Choose your Platform

Of course, there are a lot of social media networks out there, plenty for you to get lost in. It is best to choose a couple of social media sites that work for your company's marketing goals. They key here is to focus on the social media sites where your target audience is likely to socialize. You may start creating a business page on popular networks such as Facebook, Twitter and Google Plus.

Be consistent with your social media branding

Top companies spend millions of dollars in marketing and advertising each year for their branding. Even social media sites have created branding sections for you to present your company logo, image and other important aspects of your brand.

Engage Your Audience

The whole point of having a social media account is to engage your audience. If you are not prepared to interact with your audience, then you might as well close your account. Though remember, in the social media world interaction is a must. Make sure to post entertaining topics that will encourage group conversations.

Say No to Social Media Spamming

Since most social networking sites do not moderate unwanted messages, you will have to take the initiative for the benefit of your audience. Delete those 'spammy' posts that prevent your relevant messages from getting noticed by the audience.

Do you wish to see your social media bounce rate go from top to bottom? Visit us today at www.OolyBooly.com.au and see how an optimized social media page can benefit your business.