SEO: one channel to rule them all? A new “merchant confidence survey” from lead-gen company MerchantCircle/Reply.com, among 2,500 US small businesses, finds that search engine optimization is the marketing channel they would choose if they could choose only one.
The question asked was: “If you had to put all your marketing time and budget into only one channel, what would it be?” The list of choices included SEO, paid search, mobile, social and traditional media. As you can see below SEO beats everything else by a mile.
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